NAMMA CrossFit was born on February 15th, 2013 on the same day as Abinav’s eldest son Dhruva (2 hours apart!). What really set NAMMA apart from the outset was the unadulterated coaching and personal attention afforded to members.
He built up a tightly knit community from the ground up because members weren’t just a number on a form or someone to be ‘managed’. They were aware of their muscular imbalances, birthdays, milestones, kid’s schedules, etc.
CrossFit has limitations with expanding a single brand.
It was natural for Abinav to transition into the native NAMMA brand because our identity was very distinct. He adopted the moniker NAMMAxFit and the rest, as they say, is history. Of course, no mention of NAMMAxFit is complete without Abinav’s better half, Hema.
They were together before the inception of NAMMA CrossFit and continue to drive the brand together.