Abinav has been an athlete from the tender age of 8, being well-versed in multiple sports. However, his true north for his sporting compass was cricket. He has played both at the state and national level in India’s prestigious domestic tournament, the Ranji Trophy. Being extremely fit among his peers, he trained them in more than just sporting techniques. He professed fitness as a way of life. As the years went by, his vision expanded beyond just being an athlete. His thoughts on this are analogous to Formula One racing. F1 racing is at the pinnacle of motorsport and the technology being employed at that level is also utilized in road cars. The applications are what elicit the most optimal performance from ordinary automobiles and this is what he envisioned doing with regular people. In order to achieve this, he delved deeply into the field of exercise science. He pursued the most well-respected and stringent certifications in the field from the American College of Sport Medicine (2008), National Strength and Conditioning Association (2010) and Russian Strength Sports Association (2016). His first training initiative was in his grandparent’s basement (approximately 250 sq.ft.) He installed all the equipment by himself and handmade additional pull-up bars and dip bars. The first cohort was about 20 to 25 people. As word of mouth spread, it became challenging to keep everyone in a cramped place and then StreetFit was formed. A movement that recruited odd object training and enrolled scores of people in Cubbon Park. Instead of merely using just using gym weights, which are easily loaded and measured, he would train people to lift and carry weights that were disproportional and unstable. The working theory is that as the body gets challenged unconventionally, more muscles and neurological connections work synergistically with each other to clear the load. Unbelievably, as most people who were doing the workouts got stronger, they didn’t become complacent- they wanted more! As the movement started getting bigger, he felt it was the right time to make a foray in the commercial market. NammaCrossFit was born on February 15th, 2013 on the same day as Abinav’s eldest son Dhruva (One hour apart!). What really set them apart from other gyms from the onset was their unadulterated coaching and personal attention. They built up a tightly knit community from the ground up because clients weren’t just a number on a form or someone to be ‘managed’. They were aware of their muscular imbalances, birthdays, milestones, kid’s schedules, etc. When it was time to replicate their success in the form of a second facility, it wasn’t very difficult to do so because their core tenets remained the same. They transtioned into their own brand eventually because their identity was very distinct. They adopted the moniker Nammaxfit and the rest, as they say, is history. Of course, no mention of Nammaxfit is complete without Abinav’s better half, Hema. They were together before the inception of Namma and continue to drive the brand together.